Target Market Analysis

Bxlend has strategically identified its primary target market, focusing on the EU market. This decision is based on the region's robust potential customer base and the growing interest in cryptocurrency trading.

1. Market Demographics:

   • Our initial focus is on the EU market, which boasts approximately 500 million potential customers, primarily within the 24-50 age range.

2. Sales Strategy: To effectively penetrate the target market and enhance brand visibility, Bxlend has devised a multi-faceted sales strategy:

   • Localized Advertising:

     • Utilize high-visibility advertising mediums such as prominent building displays, newspapers, media channels, and Underground station advertisements.

     • This approach attracts retail crypto investors, particularly for EUR transactions.

3. Online Presence and Visibility:

   • Leverage the reach of major cryptocurrency websites like Coinmarketcap, Coingecko, Coincodex, and Cryptocompare.

   • Showcasing Bxlend's trade volume and API on these platforms, which collectively attract 45 million visitors, aims to draw in crypto traders.

4. Referral Program:

   • Implement a referral link program where every user account is assigned a unique referral link.

   • Account owners can share these links with new sign-ups, incentivizing them with a 50% commission rebate and fostering organic growth and customer loyalty.

By combining targeted local advertising with a strong online presence and incentivizing referral programs, Bxlend aims to effectively engage and expand its customer base, capitalizing on the burgeoning interest in cryptocurrency trading in EU market.